2023 NSAC
In the spring of 2023 I participated in the 2023 National Student Advertising Competition. My classmates and I were tasked with creating a campaign for Indeed with the goal of increasing unaided consideration amongst gen z. I was fortunate enough to have led different parts of the campaign. I created several mock events for the campaign as well as provided key deliverables for a sample coffee shop partnership.
Indeed Audience
These are the coffee sleeves I designed for a promotional partnership with popular coffee shops in gen z dense cities.
As a result of our NSAC team's research, I created audience segments within our gen z audience. These segments were created to help our class as a whole choose what tactics we were going to use within the media plan in order to have the best possible result.
