Coca-Cola Beverages Northeast
Over the summer/fall of 2023, I worked as a communications + marketing intern for a faction of the Coca-Cola company. In this internship, I served as a jack of all trades. I created videos, handled social cataloging, updated old materials, created designs, and so forth. I took on a wide variety of projects and below I included a summary of the bigger tasks I got to take on.
Checkout their new site I designed here!
Internal Logo Designs
Safety Team Designs
To help in-house safety teams across Coke Northeast feel unified, I designed logos that are designed to go on team merchandise in patch form, starting winter ‘24
GA x Coke Northeast Hats
As part of Coke Northeast's partnership with Guardian Angels, I helped create mockup hat designs that were distributed company-wide for the commemoration of our Veterans. The goal of the hat is to increase awareness of Coke’s partnership with Guardian Angels and create talking points in the community that will highlight the company’s CSR. Before landing on the set design, 46 individual mockups were used to inform the decision on which design to use.
CDL Academy
For Coke Northeast’s CDL academy program, I designed a logo to be the face of the academy as well as the in-house merchandise for the graduates.
Athletic Trainer Video
In the Connecticut production center, Tim Calder serves as an in-house athletic trainer for all employees. In order to humanize Tim as an asset to the other production centers, I was tasked with creating a video highlighting his Job and his relationship with the staff as a tool to facilitate relationships and trust throughout the company. The video was also used to help commemorate National Athletic Training Month, which falls in August.
Prior to this project, I had very minimal experience creating and editing video, but it was rewarding to see come together.
Dasani Production Video
Dasani has a really bad wrap among most audiences due to lack of knowledge of the product. Therefore, as part of America Recycles Day in November, I was tasked with creating a highlight video about the production and purpose of Dasani in order to position the product as a high-quality, sustainable option.
Intern Day Video
As part of Coke Northeast’s first annual intern day, I documented the events and used Capcut to seamlessly integrate all the content in a branded way.