Lupoli Companies
LupoliCo is a brand management organization that manages the interests of its owner, Sal Lupoli. The brands under the LupoliCo umbrella consist of commercial, development, residential, hospitality, and wholesale. In my time at LupoliCo, I worked closely with the marketing initiatives for Sal’s Pizza and the Riverwalk Lofts. Below are two of my key projects from my short summer at LupoliCo.
Blog Creation
The blogs were an a part of an effort to increase SEO for the Riverwalk Lofts through key terms. Therefore, I created two blogs designed to position the Riverwalk Lofts as personable while also jumping up the search results page.
Secret Shopper Program
As part of an initiative for Sal’s Pizza, I headed a project that would help measure the similarities and differences between the different Sal’s Pizza locations. In order to do so, I designed a survey and secretly shopped each location, detailing results in a google survey. The insights from the data helped LupoliCo create a more cohesive brand image across all locations.
